Social Media Marketing
| The digital revolution has changed the way that both client-side organisations and traditional market research companies collect and analyse both quantitative and qualitative data. No longer is social media seen as an adolescent trend as companies are starting to interact and engage with their customers. Online communities are the new alternative to surveys and research, as companies are using their pool of customers to gain insights that can be used to improve products and services and enhance their existing brand perspective. |  |
